J P i x e l s .
Social Media


Firehouse Fitness had won investment and was growing fast. It needed a website which upgraded their current system and allowed for easy expansion as new gyms were being opened.

The market sector is a competitive one and advertising spend can be high. They needed a website that converted as many of the users sent to the website via good UX. Simplicity and ease was the key so we got involved on the website build.


The result was a website balanced in both style and strategy. Making use of the original website data to ensure we improved on the current UX to increase conversion rates even further.

We also added many custom-built information based pages which clearly explained Firehouse’s USPs in an interesting manner. We are now seeing higher conversion rates, high traffic and improved results across the board.

Following a successful website launch we now work with Firehouse monthly on their marketing campaigns.

Key results seen;

- 9K sales page views in 3 months
- 6.5K organic users in 3 months
- 17.9K total clicks in 12 months
- 273K total impressions in 12 months

High rank terms: "Gym Sheffield", "Gyms near me", "Firehouse Fitness", "Personal trainer Sheffield"

Data from launch to 17/4/2024

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