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Prom Queen is the sister of established bridal wear shop To Have and to Hold Bridalwear based in Mirfield, Huddersfield. At the start-up phase Prom Queen came to us to build their new website in order to launch the business to the masses.

They had a clear identity and wanted it to be translated throughout the website build and other marketing materials. They also needed an easy to use booking system for appointments embedded into the website. Moving into a new market sector with a lot of competition was the challenge and we were up for it…


Within a year, Prom Queen has embedded itself as a huge competitor within the Prom Dress market locally and is seeing huge success. The result was a highly visual website pulling together the bright brand identity but keeping a very conversion lead website behind it.

We built a custom booking system within the website in order for the client to track/amend appointments via their own dashboard. Overall, the business launch has been a huge success and is now a huge asset to the bridal wear shop.

Key results seen;

- 62K+ total impressions since launch
- 2.1K+ website clicks since launch
- 4.3K+ new users since launch
- Rank 1 in region

High rank terms: “Prom Queen”, “Prom dresses huddersfield”, “Prom dresses near me”, “Prom dresses mirfield”

Data from launch to 17/4/2024

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