1) User-generated content contest
Launch a contest where your followers can submit their own creative content related to your brand or a specific theme. It could be artwork, videos, or even creative writing. Encourage them to tag your account and use a specific hashtag to enter. You can feature the best entries on your social media platforms and reward the winners with prizes or recognition.
2) Behind-the-scenes sneak peek
Take your followers behind the scenes of your business or organisation. Share exclusive photos or videos that showcase the process of creating your products, organising an event, or developing a new project. This gives your audience a sense of authenticity and allows them to connect with your brand on a deeper level.
3) Interactive polls or quizzes
Engage your followers by posting interactive polls or quizzes related to your industry or niche. Ask intriguing questions, offer multiple-choice options, and encourage your audience to participate. This not only boosts engagement but also provides insights into your audience’s preferences and interests.
4) Mini-tutorials or how-to videos
Share short, informative videos that provide quick tips, tutorials, or hacks related to your products or services. It could be a step-by-step guide, a quick DIY project, or a useful life hack. Visual content is highly engaging and shareable, and providing value through educational content can help build trust and credibility with your audience.
5) Throwback or nostalgia posts
Tap into the power of nostalgia by sharing throwback posts related to your brand, industry, or popular trends from the past. It could be a memorable ad from yesteryears, a product that was popular decades ago, or a fun fact about how things have changed over time. Nostalgic posts evoke emotions and often encourage your followers to reminisce, comment, and share their own memories.
Remember to tailor these ideas to your specific brand and audience, and always maintain a consistent and authentic social media presence.